Company Summary

Company Summary 

JavaNet, soon to be located in downtown Eugene on 10th and Oak, will offer the community easy and affordable access to the Internet. JavaNet will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. JavaNet will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items. 

JavaNet will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that JavaNet provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The downtown location will provide business people with convenient access to their morning coffee and online needs. 

2.1 Company Ownership 

JavaNet is a privately held Oregon Limited Liability Corporation. Cale Bruckner, the founder of JavaNet, is the majority owner. Luke Walsh, Doug Wilson, and John Underwood, all hold minority stock positions as private investors. 

2.2 Start-up Summary 

JavaNet's start-up costs will cover coffee making equipment, site renovation and modification, capital to cover losses in the first year, and the communications equipment necessary to get its customers online. 

The communications equipment necessary to provide JavaNet's customers with a high-speed connection to the Internet and the services it has to offer make up a large portion of the start-up costs. These costs will include the computer terminals and all costs associated with their set-up. Costs will also be designated for the purchase of two laser printers and a scanner. 

In addition, costs will be allocated for the purchase of coffee making equipment. One espresso machine, an automatic coffee grinder, and minor additional equipment will be purchased from Allann Brothers. 

The site at 10th and Oak will require funds for renovation and modification. A single estimated figure will be allocated for this purpose. The renovation/modification cost estimate will include the costs associated with preparing the site for opening business. 

Start-up Expense Details: 

· 11 computers = $22,000 

· two printers = $1,000 

· one scanner = $500 

· software = $810 

· one espresso machine = $10,700 

· one automatic espresso grinder = $795 

· other fixtures and remodeling: 

o two coffee/food preparation counters = $1,000 

o one information display counter = $1,000 

o one drinking/eating counter = $500 

o sixteen stools = $1,600 

o six computer desks w/chairs = $2,400 

o stationery goods = $500 

o two telephones = $200 

o decoration expense = $13,000 

2.3 Company Locations and Facilities 

A site has been chosen at 10th and Oak in downtown Eugene. This site was chosen for various reasons, including: 

· Proximity to the downtown business community. 

· Proximity to trendy, upscale restaurants such as West Brothers. 

· Proximity to LTD's Eugene Station. Parking availability. 

· Low cost rent - $.85 per square foot for 1700 square feet. 

· High visibility. 

All of these qualities are consistent with JavaNet's goal of providing a central hub of communication and socialization for the Eugene community 

Services 

JavaNet will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet will also be available to the customer. JavaNet will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items. 

3.1 Service Description 

JavaNet will provide its customers with full access to the Internet and common computer software and hardware. Some of the Internet and computing services available to JavaNet customers are listed below: 

· Access to external POP3 email accounts. 

· Customers can sign up for a JavaNet email account. This account will be managed by JavaNet servers and 

  accessible from computer systems outside the JavaNet network. 

· FTP, Telnet, Gopher, and other popular Internet utilities will be available. 

· Access to Netscape or Internet Explorer browser. 

· Access to laser and color printing. 

· Access to popular software applications like Adobe PhotoShop and Microsoft Word. 

JavaNet will also provide its customers with access to introductory Internet and email classes. These classes will be held in the afternoon and late in the evening. By providing these classes, JavaNet will build a client base familiar with its services. The computers, Internet access, and classes wouldn't mean half as much if taken out of the environment JavaNet will provide. Good coffee, specialty drinks, bakery goods, and a comfortable environment will provide JavaNet customers with a home away from home. A place to enjoy the benefits of computing in a comfortable and well-kept environment. 

3.2 Competitive Comparison 

JavaNet will be the first Internet cafe in Eugene. JavaNet will differentiate itself from the strictly-coffee cafes in Eugene by providing its customers with Internet and computing services. 

3.3 Fulfillment 

JavaNet will obtain computer support and Internet access from Bellevue Computers located in Eugene. Bellevue will provide the Internet connections, network consulting, and the hardware required to run the JavaNetwork. Allann Brothers will provide JavaNet with coffee equipment, bulk coffee, and paper supplies. At this time, a contract for the bakery items has not been completed. JavaNet is currently negotiating with Humble Bagel and the French Horn to fulfill the requirement. 

3.4 Technology 

JavaNet will invest in high-speed computers to provide its customers with a fast and efficient connection to the Internet. The computers will be reliable and fun to work with. JavaNet will continue to upgrade and modify the systems to stay current with communications technology. One of the main attractions associated with Internet cafes, is the state of the art equipment available for use. Not everyone has a Pentium PC in their home or office. 

3.5 Future Services 

As JavaNet grows, more communications systems will be added. The possibility of additional units has been accounted for in the current floor plan. As the demand for Internet connectivity increases, along with the increase in competition, JavaNet will continue to add new services to keep its customer base coming back for more.